Find the customers ready to expand
Your best expansion candidates are already using your product heavily. LogoPulse shows you who they are — and gives you the data to start the conversation.
You're leaving expansion revenue on the table
Upselling and cross-selling in B2B SaaS shouldn't be guesswork. But without customer health data, every expansion conversation starts blind.
| Criteria | Without LogoPulse | With LogoPulse |
|---|---|---|
| Who's ready to upgrade? | Check billing dashboard, guess who's outgrowing their plan | Sort by entity velocity — see who's hitting limits |
| Who would benefit from a new feature? | Send a mass email and hope | Filter by feature adoption — target customers who haven't adopted it yet but have high health scores |
| Who's a good case study candidate? | Ask the sales team | Sort by health score — top 10% are your happiest customers |
| Who could be a referral source? | No idea | Customers with 90+ health scores and growing entity velocity |
How LogoPulse helps
Identify power users
Sort accounts by health score, entity velocity, or feature adoption count. Your highest-scoring customers are the ones most likely to upgrade, expand, or refer.
Spot plan ceiling proximity
Customers creating high volumes of entities are approaching plan limits. That's a natural upgrade conversation — not a cold upsell.
Find feature adoption gaps in healthy accounts
A customer with a 90 health score who hasn't adopted a key feature is an expansion opportunity. They already love your product — they just haven't discovered everything it can do.
Track account growth over time
Daily snapshots let you see entity velocity trends. A customer whose order volume doubled last month is expanding their usage — and potentially ready for a bigger plan.
From health data to expansion conversation
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Connect
Connect the LogoPulse SDK and track what customers create and which features they use. Send subscription events for plan, MRR, and status.
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Sort by health
On the Accounts page, sort by health score descending. Scores above 80 with high entity velocity are your best expansion candidates.
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Filter for gaps
Filter healthy accounts by feature adoption to find customers who haven't discovered a key feature yet — the easiest cross-sell there is.
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Start the conversation
Reach out with data: "Your order volume doubled last month — the Growth plan removes the limit you're about to hit."
Expansion signals LogoPulse tracks
| Signal | What it means | Action |
|---|---|---|
| Health score > 80 | Customer is highly engaged | Referral or case study candidate |
| Entity velocity increasing | Usage is growing | Approaching plan limits — upgrade conversation |
| All features adopted | Getting maximum value | Cross-sell new features or premium tiers |
| Long customer tenure + high health | Loyal and engaged | Expansion, annual plan, or advocacy program |
| High entity volume, low feature count | Using your product heavily but narrowly | Feature education opportunity |