Customer Success
Customer success without a CS team: a playbook for small SaaS
You don't need a customer success hire to keep customers. A 30-minute weekly routine, three signals to watch, outreach templates, and when to actually hire.
The LogoPulse blog
Guides on customer health, onboarding, feature adoption, and churn — written for SaaS teams who don't have a customer success department yet.
Product Analytics
Feature adoption tracking for B2B SaaS: a practical guide
How to track feature adoption per account: which features to track, the first/last-use model, adoption rate vs health, and using it to onboard and expand.
Onboarding
Onboarding drop-off analytics: find where customers get stuck
A practical guide to onboarding drop-off analytics: define stages, instrument milestones, measure time-to-stage, and fix the steps that lose customers.
Retention
Customer health score vs NPS: which one predicts churn?
NPS tells you how customers feel. A health score tells you what they do. Here's why behavior beats sentiment for churn prediction, and how to use both.
Best Practices
How to build a customer health score that actually predicts churn
Step-by-step guide to building a customer health score. Components, weights, thresholds, and common mistakes. With examples for SaaS teams at every stage.
Best Practices
LogoPulse vs the alternatives — an honest comparison
How LogoPulse compares to spreadsheets, building in-house, Gainsight, and product analytics tools.
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